2025
Entrant Company
Category
Client's Name
Country / Region
Mia is an innovative UI product centered around AI-powered virtual character interactions. In an era where the boundaries between virtual and reality are increasingly blurred, it taps into Gen Z's craving for emotional companionship and personalized expression. With its core philosophy of "empowering soul symbiosis through technology", Mia creates personified virtual companions that feel genuinely alive.
The interface employs a split-screen mirrored layout to enhance user-centric engagement. Set against a dynamic island backdrop, the main screen features key access points (Character Plaza/Creator Studio/Radio) as hovering island cards—seamlessly aligning with the product's brand narrative of exploration and connection. For color system, vibrant "Energy Green" dominates interactive buttons and positive feedback cues, while "Dream Purple" washes the background with ambient glow for mystical scenes. Leveraging a dynamic HSB color model, the system adjusts saturation to enable two seamless theme skins: high-saturation green for Day Mode and desaturated purple for Night Mode, effectively minimizing visual fatigue.
Additionally, Mia features a proprietary "Dimensional Camera" — an innovative tool that transforms real-world objects into stylized anime characters. Using automated brand-color matching and dynamic light rendering, it generates on-brand 2D avatars that enhance both realism and playfulness in user interactions.
Entrant Company
CHERY
Category
Website - Best User Experience
Country / Region
China
Entrant Company
China Heyday Creative Culture Technology (Shandong) Co., LTD
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
Definition Films
Category
Video - Nonprofit
Country / Region
United States
Entrant Company
Program 11
Category
Video - TV Ad
Country / Region
United States