“Watershed Conservation and Disaster Prevention Engineering”

The project originates from Watershed Conservation and Disaster Prevention Engineering in central Taiwan. The team observed that traditional construction sites often relied on fragmented signage, fences, and slogans lacking coherence or visual appeal, which failed to effectively communicate the value of eco-friendly practices. Thus, the project adopted a brand identity system as its core, transforming local species, conservation concepts, and engineering vocabulary into a unified visual. Applied to fences, warning signs, and ecological boards, the system redefined the “construction site” as simultaneously a platform for public education, shaping a professional yet approachable public image.
The main visual identity is based on hand-drawn brushstrokes and muted colors, evoking a gentle tone. Representative species from central Taiwan, such as the Formosan black bear, leopard cat, Formosan Yuhina, and other local birds, were illustrated alongside cherry blossoms, including Taiwan Cherry, Yae Sakura, and Wushe cherry, forming a “field-guide style” visual system. While presented in a charming cartoon-like form, the characters retain clear outlines and distinguishing details, balancing recognizability with playfulness. A systematized template allows modular arrangement across various scales of fences, wayfinding panels, and engineering warnings, producing a rhythmic and orderly visual language.
To broaden engagement, the identity was extended into interactive exhibitions and digital initiatives. These included a “foley challenge” soundscape experience, where visitors simulated forest environments and animal calls with props, and an online personality quiz inspired by species traits, which became a popular entry point on social media. This dual online–offline approach established continuous, multi-channel brand contact, spanning construction education, parent–child participation, and broader public communication.