MUSE Gold

2025

DonorsChoose: Small Contributions, Big Impact

Entrant Company

Motion Projects

Category

Video - Children

Client's Name

DonorsChoose

Country / Region

United States

What impact can a small donation really have?
A bundle of pipe cleaners might seem simple—but to a curious student, it can spark a passion for engineering. A few sheets of paper and some paint could ignite a lifelong love for art.
Small donations have the power to inspire big dreams. What you’re really giving is the moment that sparks a brighter tomorrow.
This campaign brings that idea to life through a real teacher and real students from an underfunded public school—showing how even the smallest gifts can shape a child’s future.
No donation is too small to make a BIG impact.

Credits

Creative Director
Robert Stocking
Creative Director
Dan Kiefer
Creative Director
Jonathan Tenkley
Director/Editor
Ritchie Wedeking
Director of Photography
Anthony Arendt
Colorist
Brian DeHerrera-Schnerring
Media
Boom Broadcast Media Relations
More Gold Winners
Branded Content
2025
2025 MUSE Creative Awards Winner - El Pollo Loco's Double Tostada: Crafting Cultural Connection

Entrant Company

Later

Category

Branded Content - Influencer Marketing

Country / Region

United States

Video
2025
2025 MUSE Creative Awards Winner - The Well Family
Health Ability

Entrant Company

Swinburne Living Lab

Category

Video - Animation

Country / Region

Australia

Event
2025
2025 MUSE Creative Awards Winner - Brand Experience Summit at IMEX 2024
InVision Communications, IMEX, Allegiant Stadium and Las Vegas Convention and Visitor’s Authority

Entrant Company

InVision Communications

Category

Event - B2B

Country / Region

United States

Website
2025
2025 MUSE Creative Awards Winner - Saint Ignatius High School
Saint Ignatius High School

Entrant Company

Finalsite

Category

Website - School / Universities

Country / Region

United States