MUSE Platinum

2025

Mai Meng 35th Anniversary Concert Tour

Entrant Company

Company

Category

Event - Concert

Client's Name

Mai Meng

Country / Region

Taiwan

Treasure the Moment — A Poetic Concert Experience
Celebrating the 35th anniversary of Mandopop icon Mai Fan, Treasure the Moment is a touring concert that reimagines the emotional and spatial language of live performance in the Chinese-speaking world. At its core lies a simple yet powerful vision: music as a return to innocence, a bridge back to the pure emotions that first drew audiences to Mai Fan’s voice.
The concert title, drawn from poetic verse, reflects the lyrical tenderness of her work — a gentle exploration of love, memory, and the passage of time. Audiences are invited into an intimate landscape of remembrance, where sound, space, and light intertwine to awaken personal and collective memory.
The design approach treats the stage as a living poem. Fluid lighting, kinetic scenography, and layered video projections create shifting atmospheres that echo the seasons of life. Classical Chinese aesthetics — ink-wash textures, natural motifs, and calligraphic flow — are reinterpreted through contemporary stagecraft and immersive design. This fusion offers a fresh visual identity for Mandopop concerts, moving beyond spectacle into deeply emotional spatial storytelling.
Audience connection is intentionally crafted. Moments of mass sing-along, synchronized gestures, and stage extensions dissolve the traditional divide between artist and crowd. Each show becomes a shared ritual, where private nostalgia transforms into collective emotion.
More than a retrospective, the tour is an artistic homecoming. It honors Mai Fan’s journey from youthful dreamer to cultural icon while reimagining her music for a new generation. By translating nostalgia into space and memory into movement, the production elevates concert design into a multidisciplinary art form.
Beyond its poetic heart, Treasure the Moment also represents an evolution in Mandopop touring: innovative use of kinetic staging, immersive lighting language, and interactive audience choreography. It celebrates artistry, identity, and timeless human connection — proving that a concert can be both technically sophisticated and profoundly intimate.
Through this blend of emotional depth and design innovation, Treasure the Moment stands as a landmark experience: a tribute to personal memory, a salute to cultural heritage, and an invitation to feel, sing, and remember — together.

Credits

Producer
Katie Tai
Executive producer
Jessie Qiu
Chief Director
Ciang Fan
Show Director
Tzulung Pan
Show Director
Howard Hsu
Show Director
Harrison Hsu
Show Director
EJ Huang
Show Director
Lin Lin
Show Director
Hsining Shen
Show Director
Fifi Ying
Project Manager
Annie Huang
Project Manager
Sandy Yeh
Construction Coordinator
Zhuang Fu Min
Technical Director
TeLi Hsu
Lighting Technician
Chen Qi Sheng
Co Producer
Mai Meng
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