MUSE Gold

2025

Ne / New ear by radius

Entrant

Harajuku DESIGN Inc.

Category

Corporate Identity - Brand Identity

Client's Name

radius Co., Ltd.

Country / Region

Japan

In the rebranding of "Ne / New ear by radius," an earphone brand developed by the audio and digital device manufacturer "radius," we undertook comprehensive branding that includes the design of the brand logo, key product visuals, packaging, and website. By carefully crafting a cohesive visual identity and articulating the brand’s worldview, we express the renewed value proposition of "Ne" from multiple perspectives.

Credits

Creative director / Harajuku DESIGN Inc.
Keiichiro Yanagi
Art director / Harajuku DESIGN Inc.
Keiichiro Yanagi
Logo designer / Harajuku DESIGN Inc.
Keiichiro Yanagi
Graphic designer / Harajuku DESIGN Inc.
Ryusei Sakurai
Web designer / Harajuku DESIGN Inc.
Daniel Kerguelén
Producer / Harajuku DESIGN Inc.
Miho Nishikawa
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