Hang Seng New-Gen CEO Incubation Programme 2025

In Hong Kong's fiercely contested wealth management market, where every bank fights for the same affluent families with near-identical offers, customer retention is a major challenge. Financial products can be replicated within weeks. Hang Seng's Prestige Banking needed a completely different approach to create lasting loyalty.
Our insight came from looking beyond our customers' portfolios to their greatest preoccupation: their children's future. While schools provide academic knowledge, these accomplished parents want to give their children real-world exposure, connections, and vision—a deep-seated need that no bank in Hong Kong was addressing.
This led to the creation of the Hang Seng New-Gen CEO Incubation Programme: an exclusive, three-month experiential learning journey for the children of Prestige customers, aged 14 to 18.
Under the theme of 2025: “Decode the Future, Master the Next Decade,” the programme is a story arc of exploration, not instruction. Every activity connects to one compelling question: what does the future look like, and how will you lead in it? Sessions are self-exploratory—walking factory floors, questioning founders, and testing technologies—so each teenager forms their own view of the future.
What makes this possible is a capability only Hang Seng can claim: the powerful integration of our retail and commercial banks, combined with our close partnership with Hang Seng China. This gives us access to 16 collaborating partners, delivering experiences across Hong Kong, the Greater Bay Area, and Mainland China that no competitor could assemble.
The immersive journey includes ESG masterclasses, behind-the-scenes tours of AI-logistics hubs in the Greater Bay Area, and a live rocket launch expedition in Hainan. The focus then shifts from learning to leading, as students receive entrepreneurship mentoring to develop their own visionary business proposals. The programme culminates in a graduation gala where finalists pitch their ideas to a judging panel of prominent industry leaders.
Now in its third year, the programme attracted 788 participants in 2025, growing 30% year-on-year. The programme transforms Hang Seng from a financial service provider into an indispensable partner in a family's most important mission.
One programme. Two generations bonded to one brand.