2026

Nick-Kick

Entrant

Savannah College of Art and Design (SCAD)

Category

Student Submission - Student Branding Campaign

Client's Name

Country / Region

Saudi Arabia

Gallery

MUSE Creative Awards Winner – Nick-Kick by Savannah College of Art and Design (SCAD) (Image 1)

MUSE Creative Awards Winner – Nick-Kick by Savannah College of Art and Design (SCAD) (Image 2)

MUSE Creative Awards Winner – Nick-Kick by Savannah College of Art and Design (SCAD) (Image 3)

MUSE Creative Awards Winner – Nick-Kick by Savannah College of Art and Design (SCAD) (Image 4)

MUSE Creative Awards Winner – Nick-Kick by Savannah College of Art and Design (SCAD) (Image 5)

MUSE Creative Awards Winner – Nick-Kick by Savannah College of Art and Design (SCAD) (Image 6)

MUSE Creative Awards Winner – Nick-Kick by Savannah College of Art and Design (SCAD) (Image 7)

MUSE Creative Awards Winner – Nick-Kick by Savannah College of Art and Design (SCAD) (Image 8)

MUSE Creative Awards Winner – Nick-Kick by Savannah College of Art and Design (SCAD) (Image 9)

MUSE Creative Awards Winner – Nick-Kick by Savannah College of Art and Design (SCAD) (Image 10)

About The Entry

Nick-Kick is a nicotine cessation brand designed for Gen Z, a generation with high rates of vaping and nicotine use yet often disconnected from traditional cessation resources. Derived from “kicking nicotine,” the name uses wordplay to personify nicotine addiction as a mascot named Nick. Rather than presenting addiction as an invisible habit, Nick becomes a visual representation of dependency—a persistent, unwanted presence users are encouraged to overcome. Through the tagline “Meet Nick. Let’s Kick Him,” the brand reframes cessation as an empowering challenge rather than a punishment.