Nick-Kick

Nick-Kick is a nicotine cessation brand designed for Gen Z, a generation with high rates of vaping and nicotine use yet often disconnected from traditional cessation resources. Derived from “kicking nicotine,” the name uses wordplay to personify nicotine addiction as a mascot named Nick. Rather than presenting addiction as an invisible habit, Nick becomes a visual representation of dependency—a persistent, unwanted presence users are encouraged to overcome. Through the tagline “Meet Nick. Let’s Kick Him,” the brand reframes cessation as an empowering challenge rather than a punishment.