BenQ ScreenBar 10th Anniversary Brand Identity

When a product reaches its tenth anniversary, what truly deserves celebration is not how far it has come, but whether it continues to evolve.
This was the brand challenge behind ScreenBar’s 10th anniversary. Rather than simply looking back on a decade of achievements, we wanted to reinterpret the brand’s spirit and make continuous evolution the starting point for the next ten years. From this idea, we created “Together Evolving” as the central brand concept—transforming the anniversary from a historical milestone into a statement of continued growth.
Built around this concept, we developed an integrated brand experience spanning the anniversary identity, key visuals, spatial design, launch event, product lab tour, media engagement, and ongoing content. Every touchpoint was shaped by a consistent visual and brand language. Instead of simply presenting ten years of accomplishments, the experience invited guests into ScreenBar’s product development and design journey, revealing how the brand continues to challenge conventions, refine its technology, and evolve. In this way, the brand idea moved beyond visual expression and became a tangible experience.
Long-term media and KOL partners were also invited to take part, including some who have worked with ScreenBar for more than a decade. The event became more than a brand celebration; it created a shared conversation among partners, media, and users—reflecting on how they had grown together while looking toward what comes next. Together Evolving was therefore not simply a campaign message, but a value embodied in the relationships ScreenBar has built over time.
The project ultimately generated more than 3 million impressions, brought together 50 media and KOL groups, and inspired 100+ pieces of social content that continued the conversation beyond the event. More importantly, ScreenBar transformed its tenth anniversary from a product milestone into a symbol of continuous evolution—renewing its emotional connection with the market and establishing a new starting point for the decade ahead.