The Lyndon is a student housing property in San Marcos, Texas that officially opened in August of 2019. This community primarily serves Texas State University students and is located in the Springtown District, a new area of San Marcos that houses a gym, movie theater, and several restaurants. The team at The Lyndon was eager to turn this brand new property into a big success and generate plenty of buzz prior to move-in. We began by developing a brand story that would allow us to incorporate unforgettable design and messaging. Through this process we established the property name, “The Lyndon,” to leverage the legacy of Lyndon B. Johnson at Texas State University. After initial brand guidelines were solidified, we got to work designing digital assets that would make manifest The Lyndon’s tagline—Legacy Lives Here—and invite potential residents to be true originals and forge their legacies at The Lyndon. Armed with a coherent brand story and clear design guidelines, we helped The Lyndon team launch a full website optimized for both SEO and UX, including a dedicated landing page that would capture and nurture leads as The Lyndon approached its grand opening. From the brand colors and floor plan design to the hero images and headlines, every design element tied back to a coherent brand narrative that communicated motifs of legacy, drama, and the iconic personality of LBJ.
Nature, Northeastern University, IBM Research
Art & Design
Online AD Campaign
Concepts TV Productions