2020
Entrant Company
Category
Client's Name
Country / Region
Private equity-based in Angola with global operations.
Given the group's global presence, the brand concept was created seeking to attribute it a universal and timeless aspect, with a logo that could be visually friendly to various writing systems, such as Latin, Cyrillic, Hanzi, and Hebrew.
The choice to create a dynamic logo, using the visual reading of typography beyond writing, allowed us to explore this cultural plurality to the fullest, allowing many variations of the logo, in several formats, totally connected with the brand purpose.
Credits
Entrant Company
Vinyl
Category
Website - Fitness
Country / Region
United States
Entrant Company
OWDT
Category
Website - Health
Country / Region
United States
Entrant Company
Magnetic Creative
Category
Corporate Identity - Corporate Identity / Other
Country / Region
South Africa
Entrant Company
Design House Collective Inc.
Category
Video - Fitness
Country / Region
Canada