1 Please give us a brief bio of yourself and your creative background.

In the process of creation. My favorite is thinking and. initial. Ideas. Because in this process, I will not be bound by any restrictions, and will not be advised by customers. I can have my own ideas to create works

2 What made you become/why did you choose to become a creative?

I like to integrate the cultures of different countries into my design, which can reflect the cultural and cultural characteristics

3 Tell us more about your business/company, job profile, and what you do.

I founded a design company named Sandy Zan in 2014. The business includes brand design, logo design, product packaging, advertising creativity, environmental design and other work. Previously, I studied and studied at UCSI University in Malaysia. Art Design.

4 To you, what makes a “creative” idea and/or design?

I like to constantly overthrow my own ideas. In the process of continuous overthrow, I will have new ideas. So there is a good idea. In the design, I will integrate my new idea into the design scheme to produce new creative works.

5 Tell us about your creative and/or design process.

For Chinese people, the Spring Festival Gala is held every year and has lasted for many years. So how can students combine the Spring Festival Gala with the Chinese Spring Festival Gala. At the same time, it can also convey such a message to local students in Malaysia, so how to take into account the integration of Chinese culture and Malaysian culture is the biggest challenge

6 What's your favorite part of the creative process and why?

In the process of creation. My favorite is thinking and. initial. Ideas. Because in this process, I will not be bound by any restrictions, and will not be advised by customers. I can have my own ideas to create works

7 Describe your creative style and its main characteristics.

I like to integrate the cultures of different countries into my design, which can reflect the cultural and cultural characteristics

8 Do you think your country and its cultural heritage has an impact on your creativity process?

I think my country and cultural heritage have a profound impact on my creative process, because with more than 5000 years of cultural accumulation, there can be a continuous source of creativity

9 Congratulations! As the winner of the 2023 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?

As the chairman of the Muse Creative Design Award in 2023, winning this award is a new one for me and my school. Feel a new experience, because this award has played a very important role in my learning process

10 Can you explain a bit about the winning work you entered into the 2023 MUSE Creative Awards, and why you chose to enter this project?

Also learn from me. A kind of affirmation. I will put this good news into my thesis and tell the review teacher about my process in my defense

11 What was the biggest challenge with this project?

For Chinese people, the Spring Festival Gala is held every year and has lasted for many years. So how can students combine the Spring Festival Gala with the Chinese Spring Festival Gala. At the same time, we can give. Malaysia. Local people also convey such a message, so how to take into account the integration of Chinese culture and Malaysian culture is the biggest challenge

12 How has winning an Award developed your practice/career?

As the chairman of the Muse Creative Design Award in 2023, winning this award is a new one for me and my school. I feel a new experience, because this award has played a very important role in my learning process and also in my learning. A kind of affirmation. I will put this good news into my thesis and tell the review teacher about my process in my defense

13 What are your top three (3) favorite things about our industry?

1. The first beautiful trophy 2. Review of the second discipline 3. The third is from the best works in the world

14 What makes your country specifically, unique in the creative industry?

In recent years, many excellent designers have emerged, which is inseparable from the development of the country. Good development can create better creative conditions for designers

15 Where do you see the evolution of creative industry going over the next 5-10 years?

In the last five to ten years, design may be developing in the direction of digitalization, which is a trend in the future.

16 If you were a student entering this industry or an aspiring MUSE Creative Awards submitter, what advice would you give them?

For me, the award will inspire me to continue to move forward in my future creative process. Adhere to your original design dream

17 What resources would you recommend to someone who wants to improve their skills in the creative industry?

I am a person who likes to study very much. I will read many books and professional websites

18 Tell us something you have never told anyone else.

I hope these people can do more research and then spend time on design

19 Who has inspired you in your life and why?

My grandmother and my father have been with me since childhood

20 What is your key to success? Any parting words of wisdom?

Adherence is the most important

WINNING ENTRY

Student Submission
2024
MUSE Winner - Hiram's Pearl Ice Wine

Entrant Company

Sun Design

Category

Student Submission - Student Product Design

Student Submission
2023
MUSE Winner - 2023 Malaysian Chinese Students Spring Festival Gala LOGO

Entrant Company

UCSI University Sun Jian

Category

Student Submission - Student Corporate Identity

Student Submission
2023
MUSE Winner - EMERALD BAY Sign Design

Entrant Company

UCSI University Sun Jian

Category

Student Submission - Student Corporate Identity