MUSE Gold

2022

Be Seen

Entrant Company

Planned Parenthood Federation of America

Category

Strategic Program - Brand Strategy Campaign

Client's Name

Country / Region

United States

Black and Latinx young folks, many of whom are Planned Parenthood patients, supporters, and staff, face persistent and systemic barriers to health care that leave them unseen. As a health care provider in all 50 states, Planned Parenthood wants to create a world where everyone’s body is their own.

In Spring 2021, Planned Parenthood launched Be Seen, a campaign for Black and Latinx young adults with a clear message: "We see you — the whole you — no matter who you are, how you identify, or where you come from. We're proud to help you live fully, come into your own, and become all you can and will be.”

Credits

Planned Parenthood Federation of America Communications & Culture
Virtue Worldwide
Epoch Films
Arcade Edit
Honeymix
Original music by Walker
More Gold Winners
Experiential & Immersive
2022
MUSE Advertising Awards - Las Vegas Raiders Allegiant Stadium Tours

Entrant Company

BRC Imagination Arts

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

United States

Video
2022
MUSE Advertising Awards - More Than A Game
Haldanes

Entrant Company

APV

Category

Video - Law & Legal Services

Country / Region

Hong Kong SAR

Corporate Identity
2022
MUSE Advertising Awards - SHRM Rebrand: Empowering Students to Pursue Their Purpose

Entrant Company

SHRM

Category

Corporate Identity - Brand Identity

Country / Region

United States

Experiential & Immersive
2022
MUSE Advertising Awards - BLOSSOM WONDER
Ovation Seven-Cultivation Hotel

Entrant Company

BLUBLU IMMERSIVE

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

China

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy