2022

Be Seen

Entrant

Planned Parenthood Federation of America

Category

Strategic Program - Brand Strategy Campaign

Client's Name

Country / Region

United States

Black and Latinx young folks, many of whom are Planned Parenthood patients, supporters, and staff, face persistent and systemic barriers to health care that leave them unseen. As a health care provider in all 50 states, Planned Parenthood wants to create a world where everyone’s body is their own.

In Spring 2021, Planned Parenthood launched Be Seen, a campaign for Black and Latinx young adults with a clear message: "We see you — the whole you — no matter who you are, how you identify, or where you come from. We're proud to help you live fully, come into your own, and become all you can and will be.”

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