2022

SASHTO E-vite

Entrant Company

Parsons' Core Creative Agency

Category

Marketing & Promotional - Illustration

Client's Name

Country / Region

United States

Designed and distributed for the Southern Association of State Highway and Transportation Officials (SASHTO) 2021 Welcome Reception, this fully-original colorfully illustrated evite is meant to evoke a feeling of Floridian summers. The client requested a modern twist on vintage postcard styles, which influenced the warm tones and grainy textures.

The background showcases the event’s location, while citrus accents around the edges highlight the events theme – A Taste of Florida -- which included freshly squeezed juice. Flamingos add a fun pop of color, while framing the text of the evite.