MUSE Gold

2023

Collapse : Disaster in Surfside

Entrant Company

Treefort Media

Category

Audio - Podcast

Client's Name

Country / Region

United States

Treefort's team of producers, writers, audio engineers, and host worked hand-in- glove with the reporters and editors at the Miami Herald to transform and expand what was primarily a print story into a 12-episode series of original, immersive, and impactful audio narrative journalism.


We spoke with survivors, witnesses, experts, first responders, and journalists, to get the whole story of Surfside. This story was an extremely difficult but important one to share. It was a crucial mission for the team to honor the lives affected and lost due to this tragedy. We, at Treefort Media, tell impactful stories in innovative ways and will continue to do so.

One of the things this project was able to do was take full advantage of materials and media that otherwise may not have found a home or been used to their full potential. We've heard from many listeners that while the podcast dealt with difficult material and was occasionally hard to distressing to hear, they remained drawn in and came away with a sense of understanding they hadn't experienced before. We believe that the project used the audio format to deliver something unique: an episodic narrative that was able to zoom in on the most minute detail or personal experience, and then pull back to capture the big picture and broader context of an unprecedented disaster, sometimes within a single episode.

More Gold Winners
2023
MUSE Advertising Awards - Article on Women's Entrepreneurship

Entrant Company

Freelance

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

Georgia

2023
MUSE Advertising Awards - Real Time Insights

Entrant Company

NBCUniversal

Category

Branded Content - B2B

Country / Region

United States

2023
MUSE Advertising Awards - Cook Children's Collection by Twisted X

Entrant Company

Twisted X Global Brands

Category

Strategic Program - Video Campaign

Country / Region

United States

2023
MUSE Advertising Awards - Redesigning the Hotel Experience of the Modern Day Religious

Entrant Company

Blue Hat

Category

Strategic Program - Strategic Program / Other___

Country / Region

Portugal