MUSE Gold

2023

Collapse : Disaster in Surfside

Entrant Company

Treefort Media

Category

Audio - Podcast

Client's Name

Country / Region

United States

Treefort's team of producers, writers, audio engineers, and host worked hand-in- glove with the reporters and editors at the Miami Herald to transform and expand what was primarily a print story into a 12-episode series of original, immersive, and impactful audio narrative journalism.


We spoke with survivors, witnesses, experts, first responders, and journalists, to get the whole story of Surfside. This story was an extremely difficult but important one to share. It was a crucial mission for the team to honor the lives affected and lost due to this tragedy. We, at Treefort Media, tell impactful stories in innovative ways and will continue to do so.

One of the things this project was able to do was take full advantage of materials and media that otherwise may not have found a home or been used to their full potential. We've heard from many listeners that while the podcast dealt with difficult material and was occasionally hard to distressing to hear, they remained drawn in and came away with a sense of understanding they hadn't experienced before. We believe that the project used the audio format to deliver something unique: an episodic narrative that was able to zoom in on the most minute detail or personal experience, and then pull back to capture the big picture and broader context of an unprecedented disaster, sometimes within a single episode.

More Gold Winners
Outdoor Advertising
2023
2023 MUSE Creative Awards Winner - BetterVet, Stress-Free In Home Veterinary Care | Yoga Dog

Entrant Company

BetterVet

Category

Outdoor Advertising - Billboard

Country / Region

United States

Branded Content
2023
2023 MUSE Creative Awards Winner - Digging Deep with Deepak
Universal Pressure Pumping

Entrant Company

Quill & Ink

Category

Branded Content - B2B

Country / Region

United States

Event
2023
2023 MUSE Creative Awards Winner - Super Star: National Sports Performance Event Visual Design
Sports Administration, MOE, R.O.C. (TAIWAN)

Entrant Company

ESSENCE Idea Studio

Category

Event - Sporting Event

Country / Region

Taiwan

Video
2023
2023 MUSE Creative Awards Winner - YY London, Canary Wharf
Quadrant Estates & Oaktree Capital Management

Entrant Company

Socrates Communications

Category

Video - Real Estate

Country / Region

United Kingdom