Konoz 'Box of Jewels'

(KONOZ) treasure box is a $1.7 billion project in Riyadh that embodies the visual and architectural essence of gemstones. This luxurious brand draws inspiration from the captivating beauty and intricate details of gemstones, particularly diamonds, epitomizing sophistication, opulence, and timeless elegance.
At the core of KONOZ's visual identity lies a symmetrical diamond, symbolizing the brand's heart and the precious treasures it represents. Its logo showcases this diamond surrounded by four unique ornamental elements, each inspired by gemstone facets, representing the brand's key values: craftsmanship, rarity, passion, and heritage.
The chosen typography for KONOZ exudes elegance and sophistication, employing a luxurious, classical serif typeface that complements the diamond and ornaments' intricate details. This typeface harmoniously blends with the Arabic name "كنوز" (pronounced as "KONOZ"), meaning "the treasure box," resulting in a culturally rich design that emphasizes the brand's global appeal.
Inspired by the enchanting reflections and hues of gemstones, KONOZ's color palette encompasses rich jewel tones such as deep sapphire blue, emerald, green, and amethyst purple, symbolizing luxury and opulence. These colors, along with gold accents, offer versatility in combinations that evoke a sense of richness and sophistication throughout the brand.
The brand's rich and detailed illustrations of gemstones and diamond reflections play a significant role in showcasing the natural beauty and complexity of these precious stones. By incorporating these illustrations across packaging and marketing materials, KONOZ delivers a seamless and unforgettable brand experience for its customers, reinforcing their commitment to craftsmanship and attention to detail.