MUSE Silver

2025

SENTRUM Web Site

Entrant

MENA Strategic Communications Concultancy

Category

Website - Sustainability & Environment

Client's Name

Enerjisa Enerji

Country / Region

Turkey

About The Entry

The SENTRUM (Sustainable Energy-Based Tourism Implementation Center) Project is an innovative destination transformation model that integrates energy efficiency with the principles of sustainable tourism through a holistic approach. Initiated in collaboration with Enerjisa Enerji, Sabancı University, and UNDP, the project pioneered a transformation in Ayvalık Küçükköy, focusing on delivering environmental, economic, and social benefits. With the launch of a new chapter in Birgi, the Ministry of Culture and Tourism of the Republic of Türkiye and the Türkiye Tourism Promotion and Development Agency (TGA) also joined the project. By increasing the use of renewable energy and improving energy efficiency, the project has supported the region’s development in line with sustainable tourism standards.
The SENTRUM website (www.sentrum.com.tr/tr) serves as the central communication hub for Enerjisa Enerji’s flagship sustainability initiative. Reflecting the project’s focus on environmental, social, and economic transformation, the site offers diverse audiences a rich, accessible, and engaging experience. The News, Blog, Reports, and Awards sections are tailored for user needs, enabling easy, one-click access to all relevant information. It is the go-to platform for learning about SENTRUM’s mission, ongoing programs, and measurable impacts in destinations such as Ayvalık Küçükköy and Birgi.

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