Soil & Vine, London

Soil & Vine is a wine merchant passionate about demystifying the esoteric vocabulary of the wine world. Based in London, the team are dedicated to making the industry more accessible, cultivating knowledge, and sharing the journey of winemaking with less expert audiences.
Socrates was commissioned to develop a new brand identity, to be used both within their store and across online platforms, including social media and a new website. The challenge was to marry the wine industry’s heritage and commitment to excellence with an approachable and witty personality that embodies the spirit of enjoyment at the heart of every bottle. Utilising the central motif of an ampersand, black and white photography delivers a unified theme, alongside integration of script handwriting that embraces the team’s personalised approach.