MUSE Gold

2026

NPM-Painting, Calligraphy, Rare Books and Documents

Entrant

National Palace Museum

Category

Strategic Program - Branding Refresh

Client's Name

National Palace Museum

Country / Region

Taiwan

About The Entry

Flowers bloom not only on the pages of art, but also in the hearts of those who behold them. The peonies painted by Yun Shouping embody both the vitality of spring and the refined sentiments of the literati. The Imperial Collection of Early Poems distills the poetic musings of an emperor into a delicate, palm-sized volume—tender and restrained. Giuseppe Castiglione’s Flora and Fauna of Eternal Spring merges Eastern and Western techniques, portraying the changing seasons through exquisite depictions of birds and blossoms, reflecting the aesthetic heights of the Qing imperial court. In the past, people expressed emotion through flowers and contemplated the world through poetry, allowing nature to become a mirror for self-cultivation and reflection. When this elegance steps out of the glass case and returns to our tea tables and desks, culture is no longer something distant to be admired—it quietly becomes a part of everyday life.

Featured Media

Credits

Producer , Director & Screenwriter/Fabo Haosi Co., Ltd.
Li Yan
Installation Design /Fabo Haosi Co., Ltd.
Xiao Guang
Installation Design /Fabo Haosi Co., Ltd.
Wen De
Cinematography / Fabo Haosi Co., Ltd.
Casper
Production Company
Fabo Haosi Co., Ltd.
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