Digital Diplomats

Digital Diplomats is an online and on-air series about how people use digital platforms to connect cultures. This particular episode is about table tennis, and the relationships forged between fans across continents.
We created a 7-second sting, which serves to illustrate the exchange of ideas between East and West – the ball bounces back and forth, crossing from one culture to the other. It was important to capture the dynamism of the subject matter, which is reflected in the rapid pace of the animation. Bold use of colour (the classic Punk combination of green and pink) unifies all of the branding elements, lending the series with a somewhat irreverent feel. As with the sting, the graphic screen furniture creates a similar sense of dynamism, with animating bolts and arrows. The cut-out profile format to introduce various characters is a nod to sports broadcasting design.
We filmed various scenes with the presenter using a green screen, employing rotoscope to link different segments, bridging the gap between real world and the digital space. The presenter exists in a graphic environment, reinforcing the idea that digital tools are omnipresent.