Muse Creative Awards | International Advertising Awards

Australia

2018

CHOOSE STILL LIFE – The anatomy of ideas

Entrant Company

Art-Work Agency

Category

MARKETING BRANDING & PROMOTIONAL

Client Name

Fast Proof Press

Sub-Category

Calendar

CHOOSE STILL LIFE is a collaboration between Art-Work Agency and Fast Proof Press, printed on Ball and Doggett papers (previsouly K.W.Doggett Fine Paper). Each year, Fast Proof Press develops a calendar filled with artworks, specialty papers and unique finishes, designed to be shared with clients and collaborators. These calendars become not only a collection of beautiful artworks, but a valuable resource of the latest and greatest print techniques. For the 2017 edition, Fast Proof Press (FPP) engaged Art-Work to collaborate on the annual project. Art? Fancy paper? Special finishes? It’s a creative dream – so of course we said yes. Our response was to express the 'Anatomy of Ideas' (aka the creative process) through the medium of still life photography, aligning each month of the calendar with a stage of the creative process, from exploding thoughts, and a desire to create positive impact through to creative block and reflecting on ideas. Each photograph was shot by the Art-Work team, and was curated and styled with the intention to allow a platform for FPP to showcase special finishing in mind. Working collaboratively with FPP, Art-Work helped in directing special finishing techniques and paper selection for each image that would enhance the concept and provide an engaging, interactive element to the calendar. The outcome is a collection of engaging and thoughtful still life images, designed to share with FPP's clients an insight into the creative process while highlighting the impressive skill of the FPP print team.

Credits

Account Executive
Laura Strange
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