United States

2016

Game of Silence Influencer Mailer - Sony Pictures TV

Entrant Company

Midnight Oil

Category

Marketing Branding & Design

Client Name

-

Sub-Category

Media Kit / Sales Kit / Folder

With the premiere of NBC's new drama, Game of Silence, Sony Pictures Television looked to us for an innovative influencer program. Drawing upon the show's layered narrative and central themes of secrecy and loyalty, we created a high-concept, four-part "box-within-a-box" mailer that took influencers on an investigative experience much like those featured in the series. Structured much like a Russian doll, our high-concept, "box-within-a-box" mailer mirrored this journey of discovery with viewers learning more about the series as they dig deeper into the mailer components. We knocked it out of the park with a mailer that not only simulated a true investigative experience in a visually appealing design, but also proved to be a valuable content opportunity in its own right.

Vega Awards Game of Silence Influencer Mailer - Sony Pictures TV
More Gold Award Winner Winners
United States

365 Connect - Marketing Syndication Platform

Entrant Company

365 Connect

Category

Integrated Marketing Campaign

United States

Kellie Pickler "Warrior Dash" for Rockin' Refuel

Entrant Company

Tane Digital Video

Category

Marketing Product & Services

United States

Abigail's Plan Website

Entrant Company

Paige1Media / Collipsis Web Solutions

Category

Community Relations

United Kingdom

RTM

Entrant Company

Workbrands

Category

Corporate Identity

Muse Creative Awards\