Canada

2016

AMPYRA New Consumer Website

Entrant Company

Klick Inc.

Category

Website

Client Name

-

Sub-Category

Consumer

AMPYRA is the only FDA-approved prescription medicine indicated to help improve walking in patients with multiple sclerosis (MS), as demonstrated by an increase in walking speed, and is increasingly considered a standard of care for MS patients with walking difficulty. We strategically expanded the focus of our efforts to target a younger patient, earlier in the treatment algorithm. Our goal was to heighten their awareness of walking difficulties and their implications, and suggest actions in the form of a walking assessment, doctor discussion, and free trial of AMPYRA for eligible patients with MS. The winning concept was an integrated "Moment of Truth" campaign, which pinpointed that crucial moment when a patient can no longer ignore the impact of MS-related walking difficulty. The newly transformed website is responsive and was designed to become a fully immersive, visually arresting, and emotionally resonant experience - not merely a repository of information, but an experience to facilitate insight and action towards help. The oversized, visual video panels allow patients to interact with and experience an emotional visceral journey from the "moment of truth" realization to the "I can do something" moment to compel a human behavior to seek treatment with AMPYRA - the Walking Pill.

Vega Awards AMPYRA New Consumer Website
More Gold Award Winner Winners
United States

ASUS Don't Just Dream. Game.

Entrant Company

MoreYellow

Category

Game / Contest

Canada

Canadian Athletic Therapists' Association TRIUMPH

Entrant Company

Flashframe Digital Media

Category

Corporate Image

India

It's My Right Logo

Entrant Company

Nirupama Francis

Category

Cause-Related / Sponsorship

United States

Japanese Artists' Portraits

Entrant Company

Jing Li Studio

Category

Illustration

Muse Creative Awards\