Muse Creative Awards | International Advertising Awards

Canada

2016

STEPS Forward | Powered by the American Medical Association

Entrant Company

Klick Inc.

Category

Website

Client Name

-

Sub-Category

Nonprofit

To help address these challenges and ensure a better overall work-life balance for physicians, the American Medical Association (AMA) introduced its innovative STEPS Forward initiative in June 2015. STEPS Forward is a collection of interactive online educational modules, developed by physicians for physicians that help address common practice challenges while earning Continuing Medical Education (CME) credit. The program's fresh and contemporary website, along with its variety of tools, is a practice-based initiative that provides strategies that can improve practice efficiency and help physicians reach the Quadruple Aim - (1) better patient experience, (2) better population health, (3) lower overall costs, and (4) improved professional satisfaction. Physicians who already have engaged in the practice transformation series are also reporting positive changes as a result of this initiative. "Before, there wasn't enough time in the office visit to get it all done," one physician said. Another physician noted that using these solutions has led to a rediscovery of the "beauty of reconnecting with my patients."

Vega Awards STEPS Forward | Powered by the American Medical Association Vega Awards STEPS Forward | Powered by the American Medical Association
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