Muse Creative Awards | International Advertising Awards

United States

2016

Introducing Draftmark

Entrant Company

Tane Digital Video

Category

Video

Client Name

-

Sub-Category

Educational

BACKGROUND: Anheuser-Busch Inbev partnered with Tane Digital Video to create a simple, elegant video that tells the story of the Draftmark Home Tap System: www.draftmark.com. Anheuser-Busch Inbox's Business Development unit needed a video to re-launch/market this product, which initially came out four years prior, to wholesalers. The video was used as a primary marketing tool shown at ABI InBev's national wholesaler meeting and used throughout regional planning meetings. The re-launch reveal of Draftmark was one of the top five agenda items for 2016 for Anheuser-Busch Inbev. RESULTS: The video was presented at the wholesaler event and has been shown at regional planning meetings across the US. So far, in the last three months, results have far exceeded expectations: Product sales have doubled (far exceeding the original 50% sales increase goal) ABI InBev has been able to get over 200 new wholesalers to carry the product, increasing the total outlets carrying Draftmark by 25%.

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