Black House Creative
MARKETING BRANDING & DESIGN
The client: Wotto Otto is a young company with big ambition and ideas, wishing to break in to the outdoor apparel market, starting initially with funky T-shirts. It's main aim as well as to create a great brand is to donate a percentage of all sales to Wild Otter conservation and to this end they have teamed up with the International Otter Survival Fund based on the Isle of Skye who are endorsing their products. Aim & Objectives: Wotto Otto approached us for assistance with their branding initially, they wanted something bold, eye catching and that would stand out to their target audience, creating a character that people would love and could relate to and something that customers would want to be seen in. Once approved, this led to then product development, including sourcing manufacturing and production houses for the actual t-shirts themselves, creating the woven brand labelling for both inside the T-shirt and on the sleeve and then finally working on the ecommerce website, stationery, developing the marketing strategy and providing on-going advice. The Result: Taking the very essence of their interests ie. the Otter, we started with pencil scamps and developed the Wotto Otto character for the branding, tuning and crafting until we got it just right. Our client was so pleased with the look of the brand that they decided to use this as the signature design for the front of all their products, starting with brilliant environmentally friendly t-shirts. The character is now being used on all literature, marketing collateral and of course on their leisurewear. The images show how the brand has evolved and then in situ on the actual t-shirts.