United Kingdom

2017

#everythingproperty

Entrant Company

Workbrands

Category

INTEGRATED MARKETING

Client Name

Andrews Property Group

Sub-Category

Integrated Marketing Campaign

With online agents making great waves in the property world, offering a self-service option at a reduced price, Andrews’ #everythingproperty campaign looked to reinforce the old adage that you really do get what you pay for. Entrusting your property sale or let to a full-service agent like Andrews, means that you’ll benefit from advice, knowledge and support throughout the entire process. With everything managed in-house by a team of experts, clients are not just left to their own devices, particularly when things go wrong. As an integrated campaign, #everythingproperty positions Andrews as a provider of full property solutions, taking care of everything to complete the transaction and beyond (mortgages, surveys, conveyancing services, etc). Through printed mailers, in-branch window cards, press and A-board advertising, online display ads, email campaigns and campaign landing pages, we successfully targeted potential landlords and vendors looking for a safe pair of hands to manage their property requirements. We created a series of typographical designs, presenting relevant messaging to specific customer types (first-time buyers, investor landlords, accidental landlords, etc) as well as differentiating by geographical location. By utilising this information and generating multiple consumer profiles with varying pain-points, we were able to take a bespoke approach vs. an off-the-shelf solution, establishing a point of difference from online-only agents.

Vega Awards #everythingproperty Vega Awards #everythingproperty Vega Awards #everythingproperty

Credits

Account Executive
Rachael Britton
Designer
Simon Tandy
More Gold Winner Winners
United States

Pulse

Entrant Company

Mobomo

Category

Medical

Denmark

Jaguar I-Pace

Entrant Company

Frame.dk

Category

Motion Graphics

Portugal

Black Mama Craft Beer

Entrant Company

Think Bold Studio

Category

Packaging Single

Australia

runJDrun Intro Sequence

Entrant Company

Jeremy Mansford

Category

Animation

Muse Creative Awards\