United States

2017

Montco's Best Pizza Tournament

Entrant Company

Valley Forge Tourism & Convention Board

Category

SOCIAL MEDIA

Client Name

Valley Forge Tourism & Convention Board

Sub-Category

Game / Contest

For the Valley Forge Tourism & Convention Board, our Pizza Tournament was the ultimate in turning a negative into a positive. A FB post on "pi day" (March 14) was intended to highlight our pizzerias throughout Montgomery County, Pa. What it ended up doing was launching a huge debate about who was best. Rather than run from it, we embraced the controversy and turned the decision-making to our followers, all styled after an NCAA tournament with brackets, social posts and PR followup.

More Rose Gold Winner Winners
Australia

Revenge Porn

Entrant Company

Creativa Videos

Category

Nonprofit / Religious

United States

Winner Takes All Leave Behind

Entrant Company

Category

Student Branding Campaign

United States

Chicago Jazz Festival

Entrant Company

Category

Student AD Single Entry

United States

Colter's Creek Wine

Entrant Company

Category

Packaging Series / Campaign

Muse Creative Awards\