Muse Creative Awards | International Advertising Awards

Russia

2016

#WhereverYouAre by PayPal - Alexander Kuzminov

Entrant Company

Grayling

Category

Video

Client Name

-

Sub-Category

Documentary

In Russia, a high percentage of the population lives in locations so distant that e-commerce serves as a lifeline for them. With this in mind, the #WhereEverYouAre campaign takes us on a fascinating journey to the "e-commerce frontier" - highlighting how PayPal enables people living in remote areas of the world's largest country to buy and sell things and lead fulfilled lives, using 5 real PayPal users as inspiring examples.

Muse Digital Awards #WhereverYouAre by PayPal - Alexander Kuzminov
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