Muse Creative Awards | International Advertising Awards

Hong Kong

2017

Still the Planet matters

Entrant Company

Drezier Communications

Category

MARKETING BRANDING & DESIGN

Client Name

Drezier Communications

Sub-Category

Business Card

Drezier Communications was founded in 2005. Ever since founding, we have been always engaging in fashion industry and retailing. Numerous projects of branding and imaging were accomplished. Yet, a lot of fabric stocks and wet-proof cardboards were left in our storage. As in all design business, though designers create, we also destroy more than what we have created during or after the process of design. Our Planet needs to be sustainable. Recycling or upcycling is a way, the right way. After a decade, Drezier Communications determined to update our vision and thus revamp our own brand image accordingly: "We do branding in high-style; still the environment is always a concern. Rethink. Upcycle. And sustain". All in all, we would like to fabricate our image through a distinctive name card in the first place. Inevitably, a proclamatory business card speaks by itself. Drezier Communications decided to make our own business card in a do-it-yourself approach with our original tagline suffixing "Still the Planet matters". First of all, decent fabric stocks and wet-proofs was selected. Details were silk-screen printed on chosen fragments. Finally, parts were sewn together. To personalize, designers could choose to use from our collection of stocks or their broken domestic items, like jeans, umbrella, non-woven shopping bag, baby underwear, linen apron or nylon-canvas carriage bag. In this way, every members came by a set of customized, personalized, distinctive business cards. Drezier Communications revamped our own brand image through a proclamatory DIY business card which speaks "tailor brands dressier; still the Planet matters" in an intellectual tone yet a chic manner.

Muse Digital Awards Still the Planet matters Muse Digital Awards Still the Planet matters Muse Digital Awards Still the Planet matters

Credits

Creative Director
So, Tat Fai
Designer
So, Tat Fai
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