Muse Creative Awards | International Advertising Awards

United Kingdom

2017

Daul Nation Live Hackathon Visual Identity

Entrant Company

We Are Xpert

Category

MARKETING BRANDING & DESIGN

Client Name

MIsk Foundation

Sub-Category

Corporate Identity

Develop a corporate identity that would drive awareness for the worlds first live dual nation Hackathon between the UK & KSA for the Misk Foundation, set up the Deputy Crown Prince of Saudi Arabia, to cultivate productive respectful partnerships with other philanthropic youth organisations and universities internationally The identity had to make an impact and resonate with young tech entrepreneurs in the UK and Middle East and inspire them to take part in the worlds first live broadcast dual nation hackathon. Most of all it must work in English & Arabic The identity needed to work across all forms of communications from media, event venues, BTL materials, signage, giveaways, and digital applications and in both countries. The identity had to live on past just one event and could be rolled out in future live dual nation Hackathons around the world.

Vega Awards Daul Nation Live Hackathon Visual Identity Vega Awards Daul Nation Live Hackathon Visual Identity Vega Awards Daul Nation Live Hackathon Visual Identity

Credits

President
Greg wixted
Creative Director
Jack Harris
Director
Kelly Rogers
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