Muse Creative Awards | International Advertising Awards

India

2017

Snapdeal Film

Entrant Company

Rocketscience Lab

Category

VIDEO

Client Name

Snapdeal

Sub-Category

Animation

Stop motion technique is used to bring alive various products and give them character. The 3d set is designed imitating 2d illustration style with sharp shadows and props in geometric shapes to exaggerate the 2d look and feel. Each of the products are animated in stop frame style. Multiple socks with multiple rigs have been used to animate the sock worm characters.

Credits

Director
Vidya Sharma & Rajesh Thomas
Executive Producer
Salil Khurana & Suhana Sharma
Director of Photography
Sam Mohan
Animator
Arvind Chudasama
Chief creative officer
Raj Kamble
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