Muse Creative Awards | International Advertising Awards

Australia

2017

Visual Adventures Await

Entrant Company

Jeremy Mansford

Category

VIDEO

Client Name

www.nodefest.com.au

Sub-Category

Budget below $3000

My entry for the 2016 Nodefest Ident competition. It won the Judge's Choice award. To enter you had to create a 10-15 second ident featuring the Node logo. I wanted my entry to be a celebration of the fun you can have with the multi-faceted-medium of motion graphics. It is constructed of live action, chrome key, practical/in-camera effects, after effects animation, and 3D animation. All the good stuff. Here is a behind the scenes breakdown: https://vimeo.com/182535403 A secondary layer I also explored is working with a foreign language to create mystery, while also being able to play with a different style of typography. I always loved seeing old movie trailers in different languages, and being equally confused and inspired to find out more about them. I wanted to recreate that WTF effect to motivate action. Director, Art Director, Animation, Music Design: Jeremy Mansford Creative Associate, Camera, Grip, Props: Mari Adams

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