Muse Creative Awards | International Advertising Awards

United States

2017

Cornerstone Home Haunting

Entrant Company

Cornerstone Home Lending

Category

VIDEO

Client Name

Internal

Sub-Category

Event

Creating a supportive and happy workplace is a core conviction here at Cornerstone. That’s why we offer a variety of fun events throughout the year to show our appreciation and bring our Cornerstone family even closer together. Launched in 2015, our Halloween Instagram Costume Battle encouraged employees across the country to get creative as they vied for prizes, whimsical trophies, and company-wide fame. To announce the 2016 contest, our marketing team produced this scary-good video. An homage to Stranger Things, the video creates an increasingly creepy mood while communicating key contest details. Results: Engagement level for the 2016 video reached 1,195 views, about 4X higher than the viewership for 2015. The 2016 battle was a huge success, filling our Instagram page with hundreds of imaginative costumes and showcasing our employees’ incredible team spirit. Cast & Crew: • Sam Rossiello – Creator, writer, actor • Patrick Hampton – Creator, writer, actor • Kathy Lynn Halkins – Writer, actor • Katy Allred – Actor • Kyra Lancon – Actor, crew • Erich Hoff – Actor

Muse Digital Awards Cornerstone Home Haunting Muse Digital Awards Cornerstone Home Haunting Muse Digital Awards Cornerstone Home Haunting
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