Muse Creative Awards | International Advertising Awards

Denmark

2017

Copenhell

Entrant Company

TBM

Category

VIDEO

Client Name

Copenhell

Sub-Category

Event

In an apocalyptic future a man is searching for something. On his way through the wasteland he passes the remains of some of Copenhagen's most iconic buildings (Queen Louise's Bridge, Round Tower and The City Hall). He finally arrives at his destination at a dark and sinister looking place. He lights a flare, and the iconic wolf from Copenhell's festival venue appears in front of him. The earth cracks open and hell breaks loose. Welcome to Copenhell 2017. COPENHELL is Denmark's greatest rock and metal festival, which has drawn metal fans from both within and outside the country's borders to Copenhagen since the beginning of 2010. The peninsula called 'Refshalea¸en' right in the middle of Copenhagen is the epicenter of these three days of hell on earth, and the raw, industrial surroundings are the perfect background for the brutal decibel bombardment from COPENHELL's three stages. The theme for this year's Copenhell is "The Apocalypse" and therefore a natural set off for the commercial. In the opening scene "The Scavenger" is getting a signal on his device and sets off searching the wastelands. To link the scenery to Copenhagen we placed iconic buildings from the city in the environment. The Scavenger is also the center in the print campaign for the festival. Credit: Direction, Design and CG by Toke Blicher Moller Costume design and Props - Din Mor v. Martin Molgaard Jensen and Morten Just Hansen Costume art direction - Jakob Printzlau Sound design - Philip Flindt Green screen camera - Theis Mortensen Scavenger - Anders Svinklov "Rotte Anders"

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