Muse Creative Awards | International Advertising Awards

United States

2017

Urban Initiatives

Entrant Company

Elemento L2

Category

CORPORATE SOCIAL RESPONSIBILITY

Client Name

Urban Initiatives

Sub-Category

Pro Bono (Free)

Urban Initiatives strives to empower Chicago's youth to become an agent of community change through academics, success, healthy living and leadership development. What initially started as a response to the lack of extracurricular programs for the children at Byrd Academy in Chicago, turned into a place to learn, practice and experience success. This video was made to raise awareness about the organization and get people interested in becoming a board member or volunteer.

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