Muse Creative Awards | International Advertising Awards

Taiwan

2018

Alchemy-Visual Design Creative Solo Exhibition

Entrant Company

TUNGFANG DESIGN UNIVERSITY│DESIGN CENTER

Category

INTEGRATED MARKETING

Client Name

TUNGFANG DESIGN UNIVERSITY

Sub-Category

Nonprofit

Through nurturing and cultivating by time for 40 years, reaching the age free of confusion, the 22-year design was materialized just like "many a little makes a mickle". The work reflects the hidden inner rumination and insinuation, with warmth, emotions, sense, and sensibility. The designer's inner pursuit for aesthetics was sculptured through burning fire and the imprints of the years were etched by time. The overall image visual design of the solo exhibition is in black and white to symbolize reservedness and steadiness, and the golden triangle signifies the accumulation of time and energy through the creative process, transmuting substances into gold, a metaphorical portrayal of the creator's journey inward.

Muse Digital Awards Alchemy-Visual Design Creative Solo Exhibition Muse Digital Awards Alchemy-Visual Design Creative Solo Exhibition Muse Digital Awards Alchemy-Visual Design Creative Solo Exhibition

Credits

Creative Director
CHIA-HUI LIEN
Designer
CHIA-HUI LIEN
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