Muse Creative Awards | International Advertising Awards

China

2018

Swimming with sharks - How to avoid the next financial crisis

Entrant Company

SparkyTiger - Design & consultancy, Shanghai

Category

PUBLICATION

Client Name

Joris Luyendijk

Sub-Category

Other Publication ___

The world economy almost completely collapsed in the Autumn of 2008. Joris Luyendijk, a Dutch anthropologist and journalist for The Guardian newspaper, spent two years in the city of London. He spoke with 200 bankers to find out how they operate and what drove the financial crisis. His conclusion: bankers did not have to break any laws to cause the crisis. The vast majority didn’t have anything to do with the financial crash and to this day the mechanisms that caused it haven’t changed structurally. Could it happen again? What are these mechanisms and how should they be re-built? This graphic novel and short, visual version of the book 'Swimming with sharks' by Joris Luyendijk on the 2008 financial crises, now almost 10 years ago. It is spread as a free publication online, in an attempt to make as many people as possible aware that a system change is needed to avoid a next financial crises from happening.

Credits

Owner
Joris Luyendijk
Creative Director
Joost Roozekrans
Editor
Marei Pittner - Andrew Nurnberg Associates
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