MARKETING BRANDING & PROMOTIONAL
Seton Hall University
Steel Magnolias centers around a young beautician who finds work at a local Louisiana salon. The main graphic is a woman wearing a cape while sitting under a hair dryer. Her hair is replaced by magnolia flowers. Her face, inspired by Robert Palmer's Addicted to Love music video, is non-descript. The cape disintegrates into a pile of petals to communicate the pain shared by the main characters.