The new Optus store in Chadstone Shopping Centre was kitted out with a giant window display featuring 12 overlapping 42″ screens. Our brief was to come up with an animation to fit in with the new Optus rebrand and sit among the high-end fashion vibe of Chadstone. The animation was then complemented with an incredible window dressing from the team at Emotive. The entire animation revolves around the evolution of technology, combining natural elements with tech. The character was then created to lead the journey, so shoppers can follow the window display as it evolves.