Muse Creative Awards | International Advertising Awards

Singapore

2018

SAP Asia Soaring

Entrant Company

Bluemango communications Pte Ltd

Category

VIDEO

Client Name

SAP Asia Pacific

Sub-Category

Event

The client wanted us to produce an opening video during the launch for the sales kickoff for 2018. The video had to showcase how they had expanded across Asia Pacific and Japan. At the same time, they wanted us to include cubes that were the theme décor for the event. The event had a combination screen of both hologram projection at the bottom screen, and large 5760 x 1080 screen above. So the animation that we create has to transcend across the 2 screen types. Execution Our idea was not only to create a video that fits the different screens and resolution, at the same time we wanted the audience and presenter to play a part in the hologram effects. In order to showcase the various cities of Asia Pacific and Japan, using 3D models, we created a virtual city that is made up of iconic landmarks. E.g Indiagate from New Delhi, Petronas Towers Malaysia, Bitexco from Vietnam, Sydney Opera house. As the cubes travel pass these landmarks, it will “power” up the building to the client’s corporate color

Credits

Account Executive
Alvie Sy
Animator
K.Azhar
Animator
Muhammad Sufi
Creative Director
Justin Ong
Designer
Lee Enhui
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