Muse Creative Awards | International Advertising Awards

Canada

2018

Bianca

Entrant Company

Pureblink

Category

VIDEO

Client Name

Tridel

Sub-Category

Property / Developer (NEW)

The 30 second TV advertisement was aimed to build brand awareness and to intrigue the audience. We focused on the project’s sophisticated architecture and stunning vistas, which none of the direct competitors had. The main concept for the video was to reveal Bianca as a timeless work of art, where the viewer was embarked on a tour to see the highlights. We featured the dazzling Architecture and luxury suits through a soft cinematic camera movement and time-lapse sequences. In addition to the clean lines of both Architecture and Interior design, our team carefully storyboarded and art directed each scene to achieve the immaculate look and feel throughout the video. 1st Trimester Results • Video View on Facebook: 11000 Views • Website Traffic: 59,802 • 131 units of 216 sold – 60% of sales

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