Creaxis Design Pte Ltd
Trade Show / Exhibit
MUSE Creative Awards 2019 Brief:
Wisma Atria presents OBOT meet Dino Around the World -
In December 2018, Gagatree was tasked by one of the prominent shopping malls in Singapore, Wisma Atria, to set up and organise an event for their festive Christmas season.
During the event, Gagatree showcased their line of art toys, namely being OBOT, in collaboration with art toy artist, Ziqi. Through this collaboration, the team decided to come up with a storyline to tie the two characters together, one that emphasised on the theme of friendship in the season of festivities. The storyline focuses on how the two characters OBOT and Dino become friends after a long arduous battle between each other, and they travel around the world together. This was done so as to create appeal and garner sales through merchandise, riding on the wave of popularity that art toys are beginning to bring to the general public. In addition, Wisma Atria is situated in the heart of Orchard Road. Hence, art toys were a good fit to bring forth and reflect the sophistication of the mall, together with its branding.