Muse Creative Awards | International Advertising Awards

Italy

2019

THE EXTRA ORDINARY METAL ORCHESTRA

Entrant Company

CHIARA LUZZANA

Category

Content Marketing

Client Name

ALESSI

Sub-Category

Branded Content

A SOUNDTRACK & AUDIO PROJECT FOR ALESSI, COMPOSED THROUGH THE FIBONACCI SEQUENCE. There's music in everything. All that surrounds us produces music. We are used to touch the design object. But the real soul is what we don't see. For that reason I created a real Orchestra, composed by the new Alessi's Collection, to express the voice of this design Icons. For each object, a sound was recorded, following the pattern of the product itself, based on The Golden Ratio. To reflect the needs of Alessi’s Collection to reveal the proportional elegance of Nature, I’ve composed this Soundtrack through the Fibonacci Sequence. I’ve composed this Soundtrack through the Fibonacci Sequence. Obtaining for each number, a musical frequency. The rhythms and the melodies of the Soundtrack, follow this mathematical sequence, transforming into music the geometric harmony of the object designed by Alessi. The jewellery manufacturing technique which inspired the Alessi's Collection, is called “the granulation”, whereby a surface is covered by small spherules also granules. The astonishing thing is that in music we got the same relationship with the granular synthesis technique. So I started my research, to provide for the manufacturing technique, the same relationship with music. I ended up sampling microsound of each object as if they were granules. For each object, the sound was recorded in 4 different ways, with 4 different microphones, in order to achieve the same complex and refined result, through sound. The sound you will hear is pure, without manipulation and post-production. It is the real sound produced by the objects themselves.

Muse Digital Awards THE EXTRA ORDINARY METAL ORCHESTRA Muse Digital Awards THE EXTRA ORDINARY METAL ORCHESTRA Muse Digital Awards THE EXTRA ORDINARY METAL ORCHESTRA Muse Digital Awards THE EXTRA ORDINARY METAL ORCHESTRA Muse Digital Awards THE EXTRA ORDINARY METAL ORCHESTRA

Credits

Art Director
CHIARA LUZZANA
Sound Designer/Composer
CHIARA LUZZANA
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