Muse Creative Awards | International Advertising Awards

United Kingdom

2019

Creating a bold new brand identity for a challenger brand in the cider industry

Entrant Company

Workbrands

Category

Corporate Identity

Client Name

Pulpt Cider

Sub-Category

Brand Identity

With the craft beer revolution already well underway, Pulpt wanted to bring real cider back to the forefront of the beverage industry.

We worked closely with the co-founders of this new challenger brand to generate the brand name, product names, visual identity and all-encompassing strategy document.

It was crucial for the brand to stand out in today's crowded beverage market, and encourage consumers to really engage with the product.

Muse Digital Awards Creating a bold new brand identity for a challenger brand in the cider industry Muse Digital Awards Creating a bold new brand identity for a challenger brand in the cider industry Muse Digital Awards Creating a bold new brand identity for a challenger brand in the cider industry Muse Digital Awards Creating a bold new brand identity for a challenger brand in the cider industry Muse Digital Awards Creating a bold new brand identity for a challenger brand in the cider industry

Credits

Designer, Workbrands
Simon Tandy
Account Manager, Workbrands
Andrew Phillips
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