Muse Creative Awards | International Advertising Awards

Canada

2019

ICG Identity

Entrant Company

Haste Post-haste

Category

Corporate Identity

Client Name

International Chemical Group

Sub-Category

Brand Identity

Who we are. What we do. Who we serve. Inspired by chemical atomic structure, the identity represents a foundational element of the brand; starting at the core and building outwards methodically with intentional calculation. With the centre ring representing the core of the business, the middle symbolizing the product and service offering and the third for the consumer, the two interior rings remain stable and unchanged while the third changes color to identify the different regional service units.

Muse Digital Awards ICG Identity Muse Digital Awards ICG Identity Muse Digital Awards ICG Identity Muse Digital Awards ICG Identity Muse Digital Awards ICG Identity

Credits

Executive Creative Director
Christian Dendy
Creative Director
Grant Currie
Brand Strategist
Lauren Morgan
Co-Creative Director
Dustin Coulson
Erika Navarra
Account Manager
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