Muse Creative Awards | International Advertising Awards

United States

2019

Locknet Brand, Identity and Marketing

Entrant Company

Not Really Rocket Science

Category

Corporate Identity

Client Name

Locknet Managed IT

Sub-Category

Corporate Identity, Others

The Locknet brand emphasis is NOT about: Cheesy high-tech, cold, sterile, nerdy, isolating, jargon, assuming, condescending, boring, predictable.u201d

This is a key phrase from page 3 of the Brand Guide Not Really Rocket Science created as part of delivering a comprehensive new brand for Locknet, a Managed IT company serving Wisconsin, Minnesota and Iowa.

Not Really Rocket Science and its Founder and Creative Director Chris Bintliff were instrumental in articulating every aspect of this fresh brand, which was looking to establish itself apart from, but related to, a parent company. From the logo to the website, from business collateral to online and print advertising, we created a language and aesthetic to inform the designs we'd create to help Locknet reflect its core values to be about people, not technology, in "making Managed IT part of your business strategy." More from the brand guide:

'Technology companies in general, and IT companies in particular, tend to lean on tropes in their branding. Pictures of data centers. Graphics of data swirling around the world or around the office. Geometric shapes and futuristic-looking fonts. We will offer something visually distinctive, to demonstrate at first glance that we aren't like everybody else. From our business cards to the photography on our website, we'll be fresh, modern, relatable, approachable and human.u201d

A list of executables to deliver this brand new brand include:

Logo design
Website design and development of locknetmanagedit.com
Business cards and letterhead
Print and online advertising
Newsletter
Logo
Brand Guide

Credits

Not Really Rocket Science
Chris Bintliff
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