Muse Creative Awards | International Advertising Awards

Taiwan

2019

24 Solar Terms

Entrant Company

TUNGFANG DESIGN UNIVERSITY DESIGN CENTER

Category

Integrated Marketing

Client Name

TUNGFANG DESIGN UNIVERSITY

Sub-Category

Nonprofit

The Huaxia forefathers of China invented the calendar thousands of years ago. They divided the year into 24 solar terms, which guided early farmers on how to work the field. Using the idea of cyclic time flow, font design breaks down the strokes in radicals through an expression of lines. Spatial expressions of the empty and the solid are then put on display. A specific shade of green was chosen to symbolize the vigor of the land.

Muse Digital Awards 24 Solar Terms Muse Digital Awards 24 Solar Terms Muse Digital Awards 24 Solar Terms Muse Digital Awards 24 Solar Terms Muse Digital Awards 24 Solar Terms

Credits

Creative Director
CHIA-HUI LIEN
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