Marketing & Promotional
Invitation / Greeting Card
This custom holiday card is influenced by clean, contemporary lines and seasonal elements, integrating textural and visual details that evoke a sense of festivity and sincerity.
In celebration of the 2018 holiday season we wanted to create a custom holiday card that spoke to both our brand and the occasion, while conveying a sincere and thankful message. Our goal was to thank our clients, colleagues and friends for their business and continued support in celebration of the holidays. The card needed to convey the existing Rottet Studio brand while also evoking the spirit of the season. With a production budget of $650, 350 physical cards were mailed one week before Christmas, and digital cards were emailed to a list of over 2,600 contacts. From concept to completion, this project took one month.
The design is elegant, contemporary, and visually clean, while translating the festive spirit of the holidays. To avoid the popular kitsch of many holiday themes, we devised a simple yet practical alternative derived from nature: a snowflake embedded with our logo and embellished with silver matte foiling on heavy cotton paper. The resulting minimalist and de-bossed design is visually catching and true to occasion, while also subtly branded as the color palette and typography are a nod to the company’s identity.
The careful combination of sans serif and ornamented typefaces makes this design a tailored deviation from the firm’s standard brand guidelines. Preserving the company’s signature white and gray color palette, we selected a matte silver foiling for the border and snowflake on the front of the card to provide textural and visual interest.