Muse Creative Awards | International Advertising Awards

Canada

2019

Reskinning Queen Street West

Entrant Company

Zulu Alpha Kilo

Category

Marketing & Promotional

Client Name

Consonant Skincare

Sub-Category

Poster Series

With 100% natural ingredients, Consonant is a skincare company doing things differently. With a new flagship location opening on Toronto’s Queen Street West, we needed to earn the attention of shoppers in one of Canada’s most vibrant retail environments. So, we looked for inspiration outside the skincare category and found it on the streets. Dry, damaged and cracked, we used the street’s textures to frame up the skincare needs Consonant’s products are designed to treat.

Muse Digital Awards Reskinning Queen Street West Muse Digital Awards Reskinning Queen Street West Muse Digital Awards Reskinning Queen Street West

Credits

Chief Creative Officer/Zulu Alpha Kilo
Zak Mroueh
Creative Director/Zulu Alpha Kilo
Gary Watson
Design Director/Zulu Alpha Kilo
Ryan Booth
Art Directors/Zulu Alpha Kilo
Kevin Sato, Kyle Winsor, Manali Kulkarni
Writers/Zulu Alpha Kilo
Monika Leck, Ian Dunlop, Dylan Verwey
Designer/Zulu Alpha Kilo
Jack Curtis
Account Team/Zulu Alpha Kilo
Lisa Sousa, Nadine Arsenault, Skye Gandy
Agency Print Producer/Zulu Alpha Kilo
Teresa Bayley
Clients/Consonant Skincare
William Baker, Kristina Breckon, Jynessa Marczuk
Print Production: Seamliss Graphics & Marketing
Steve Cowan
Studio Artist/Zulu Alpha Kilo
Ashleigh Ou2019Brien, Greg Heptinstall
Photographer
Shereen Mroueh
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