Muse Creative Awards | International Advertising Awards

United Kingdom

2019

BBC US Elections 2018 Titles

Entrant Company

BBC

Category

Video

Client Name

BBC News

Sub-Category

Animation

Created for the BBC US Elections Mid-term coverage, the brief was to create a title sequence that felt different to a usual election opener, encompassing power and tension, it had to ooze a feel of something cinematic.

Inspired by the stunning Neoclassical architecture of the Capitol Hill building, arches lit with volumetric lighting entice the viewer into a miniature version of itself. The Capitol Hill dome opens, revealing its inner workings, a contrasted world of steampunk. The chairs animating together, a metaphor for seats gained or lost with cogs representing industry and central power. This theme was echoed throughout for reinforcement.

The election coverage was broadcasted on the BBC News Channel and BBC World where the titles received maximum global exposure.

Muse Digital Awards BBC US Elections 2018 Titles Muse Digital Awards BBC US Elections 2018 Titles Muse Digital Awards BBC US Elections 2018 Titles

Credits

Senior Designer, 3D Artist / BBC
Sophia Kyriacou
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